Field notes & essays
The Journal.
Plant-based strength. The eight-week rule. Real client stories. Written by Moiche, on Sundays, in the same voice you'd get on the phone.
Yes, You Can Build Real Strength on a Plant-Based Diet
The dominant story about muscle is a story about animal protein. The truth is gentler — and the math actually works. Here's how I coach plant-based strength for women and men in the second half of life.
Why I Promise Eight Weeks (and Refuse to Promise More)
Eight weeks is not a marketing number. It is the actual length of time it takes for a body in the second half of life to start trusting its own work. Here is what we do inside that window — and why I refuse to make promises beyond it.
Back to the Stairs: A Client Story
A 64-year-old man, suspect knees, suspect sleep, and a half-block walk. Three months later he texted me from the top of a sunrise hike. This is what got him there.

